Burke Porter Group
A TMBPartner | Industry: Manufacturing – Client Location: Ada, Michigan – Target Audience: International
Advancing the machine
Around the world, team members of the Burke Porter Group are committed to serving industrial transformation. While providing the highest quality products and global customer service, they seek new ways to help their customers meet the demands of continuous change.
Burke Port Group engaged TMBPartners to develop a revised brand that could strategically bring 16 independent yet connected companies, with 40 locations across four continents, together under one master brand.
Starting with an extensive brand audit in seven different countries, TMBPartners was able to create a defined overarching brand for Burke Porter Group that overcame market position and service offering confusion while adding value to the main brand and all 16 individual companies.
What we did…
Strategy
- Brand Audit (YC/YBTM)
- Marketing Material Audit
- Market Research
- Content Strategy
- Digital Marketing Strategy
- Sales Funnel Evaluation
Creative
- Brand Development
- Design
- Copywriting
- Campaign Creation
Media
- Media Research
- Media Strategy
- Print Media
- Paid Social
- Organic Social
- Digital Display Ads
Web Development
- Website and Content Strategy
- UX/UI
- Development
- User Experience
Digital Marketing
- Market Research
- Sale Funnel Evaluation
- Content Strategy
- Media Strategy
- Landing Page Development
- Paid Social Media Marketing
- Digital Display
Print Materials
- Design
- Strategy
- Copywriting
- Printing
- Distribution
Results that matter.
- TMBPartners provided additional media opportunities and a comprehensive strategy that reached more customers.
- TMBPartners Data Optimization services provided information to measure campaign performance and provide optimization opportunities which lead to increased performance.
- Ad group segmentation and relevant copy creation led to higher relevance and quality scores which produced lower cost per click rates.
- Regular campaign adjustments and updates improved performance.
- On-going campaign keywords adjustments lead to continual increases in lead generation.
See more work.
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