Choosing a marketing and communication partner who can sell side by side with your sales team is crucial for achieving effective results. When your marketing and communication partner can work seamlessly with your sales team, it creates a powerful synergy that can lead to more successful sales.

To be an effective partner, it’s essential that they have a deep understanding of your product or service, its unique value proposition, and the competitive landscape. This knowledge enables them to craft compelling messaging that resonates with your target audience and differentiates you from competitors.

In addition, an effective marketing and communication partner needs to be aware of your sales process and be able to align their strategies and tactics to support your sales team’s efforts. For example, they can create marketing materials that are tailored to specific stages of the buyer’s journey, provide sales training and support, and work collaboratively with your sales team to identify and pursue opportunities.

When choosing a marketing and communication partner, make sure they can work side by side with your sales team. Look for a partner who works to understand your product or service, the competitive landscape, and the needs of your target audience.

To truly comprehend your customers and develop a strong brand, it’s essential to go beyond your core offerings and recognize other goods, services, or experiences that align with your audience’s interests. This approach enables you to deliver a more comprehensive and tailored experience that meets their demands and expectations. For instance:

If you operate a pet store, you may discover that your customers also require pet grooming services or dog walking services. By providing these services in addition to your core offerings, you can deliver a more all-inclusive experience for your customers and establish your brand as the one-stop-shop for all their pet-related needs.

Similarly, if you run a software company, you may discover that your customers also need consulting services or integration support. By offering these services alongside your core software offerings, you can provide a more comprehensive solution for your customers and position your brand as a reliable partner in their success.

In the case of a plastics manufacturing company, you may find that your customers also demand quality assurance or logistics support. By offering these services in addition to your core manufacturing offerings, you can deliver a more complete solution for your customers and establish your brand as a dependable and efficient partner in their supply chain.

In contrast, if you manage an electronics manufacturing company, you may discover that your customers are also interested in product development or design services. By providing these services in addition to your core manufacturing offerings, you can create a more customized experience for your customers and establish your brand as a strategic partner in their innovation journey.

Understanding what else resonates with your customers provides an opportunity to create new products or services that meet their unmet needs or desires, helping you to innovate and differentiate your offerings from competitors.

Digital marketing can be a highly effective way for businesses to reach their target audience and drive sales. However, one common mistake is paying a monthly management fee that is based on a percentage of your media spend and not a flat fee.

Here are some reasons why you should be paying a flat fee:

1. A flat fee is more transparent: With a flat fee pricing structure, you know exactly how much you’ll be paying upfront. This can help you budget more effectively and avoid any surprises down the line. In contrast, a percentage of media spend can be more difficult to predict, as it can fluctuate.
2. A flat fee aligns incentives: When marketing firms charge a percentage of media spend, they have an incentive to encourage businesses to spend more on advertising. This can lead to a conflict of interest, where marketing firms are more focused on increasing their own revenue rather than providing the best possible service to their clients. With a flat fee, marketing firms are incentivized to focus on results and provide the best possible service.
3. A flat fee is fairer: When marketing firms charge a percentage of media spend, they may be penalizing businesses for their own success. If a business sees a significant increase in sales and needs to increase their ad spend accordingly, they may end up paying more to their marketing firm even though the firm is not necessarily doing more work. A flat fee ensures that businesses are only paying for the work being done, regardless of how successful their campaigns are.

While a percentage of media spend may seem like an attractive pricing structure at first glance, it can ultimately create conflicts of interest and incentivize marketing firms to focus on increasing their own revenue rather than providing the best possible service to their clients.

It’s a fact that we all rely heavily on our cellphones, smart speakers, and other connected devices in our daily lives. However, it’s important to be aware that these devices are constantly listening and collecting data about us. This data is often used by companies and marketing firms to better understand our interests and behaviors, and ultimately serve us targeted ads.

While this may seem invasive, there are actually positive aspects to this kind of data collection. By serving personalized ads that are tailored to our interests, we’re more likely to discover products and services that fit our needs. This can lead to a more enjoyable overall experience with brands, and can even save us time and money in the long run.

Of course, it’s important for companies and marketing firms to prioritize consumer privacy and be transparent about the data they’re collecting. By doing so, you can build trust with your audience and ensure that your targeted ads are truly helpful and relevant.

While it’s true that our devices are always listening and collecting data, this can actually be a positive thing when done responsibly. By serving targeted ads that are tailored to your customers’ interests, they’re more likely to have a positive experience with your brand and discover new products and services that they need.

Digital display advertising has become an essential component of modern marketing strategies. Two common types of digital display advertising are remarketing and targeted display. While they may seem similar, each has its own unique benefits and can help you reach your target audience in different ways.

Remarketing is a form of digital advertising that targets users who have previously interacted with your brand. For example, if a user visited your website and didn’t make a purchase, remarketing ads can be served to them across the web as they browse other sites. Remarketing is a powerful way to re-engage with users who are already familiar with your brand and may be more likely to convert.

Targeted display advertising focuses on reaching a specific audience based on factors such as demographics, interests, and behaviors. By targeting your ads to specific groups, you can ensure that your message reaches those who are most likely to be interested in your product or service. This type of advertising is particularly effective for reaching new audiences and increasing brand awareness.

While both types of digital display advertising can be effective, they have different advantages depending on your goals. By leveraging the power of digital display advertising, you can increase brand visibility, drive conversions, and grow your business.

“Pick and grab” – the act of rewriting content from your competitors and presenting it as your own may seem like a quick and easy way to create content, but it can ultimately do more harm than good. When you simply rewrite and paste information from other sources, you’re not adding anything new or original to the conversation, which can lead to your content being generic, uninspired, and ultimately ineffective.

One of the biggest problems with using this approach is that it doesn’t allow you to differentiate yourself from your competitors. If you’re just regurgitating the same information that others in your industry are sharing, there’s nothing that sets you apart. You’re essentially blending in with the crowd, and your content is easily forgettable.

Another issue with “pick and grab” is that it doesn’t take into account your unique brand voice and perspective. Your content should reflect your brand’s values, beliefs, and personality. If you’re simply rewriting from others, you’re not showcasing your own voice, which can make your content feel disingenuous and disconnected from your audience.

The “pick and grab” may seem like a shortcut, but it ultimately harms your content’s effectiveness. It hinders your ability to differentiate yourself from competitors, and lacks originality. Instead, focus on creating unique content that reflects your brand’s voice and perspective, and provides value to your audience.