Lorin Industries

A TMBPartner | Industry: Manufacturing – Client Location: Muskegon, Michigan – Target Audience: International

Targeted Industry Segmentation for Manufacturing

For over eight decades, Lorin Industries has led the industry in making anodized aluminum the premier choice for products and visionary projects. With a culture of creative problem-solving and teamwork, Lorin Industries has continuously pushed the boundaries of excellence.

In their pursuit of impactful marketing communications, Lorin Industries joined forces with TMBPartners. Together, we embarked on a journey to redefine their brand, establishing Lorin Industries as the ultimate partner in anodizing services.

Through comprehensive analysis and strategic insights, we developed tailored sales communication strategies that position Lorin Industries as a customer-centric organization. Our captivating content and materials engage manufacturers and distributors in diverse industries, including architecture, consumer goods, commercial applications, design, and transportation.

By showcasing Lorin Industries’ expertise and unwavering commitment to excellence, our strategies resonate with potential clients, compelling them to choose Lorin Industries as their preferred anodizing solution provider. We emphasize the unparalleled benefits and value that Lorin Industries brings to their projects, designs, and manufacturing processes.

With our customer-centric approach and industry-specific insights, Lorin Industries stands out as the trusted partner, elevating the anodizing experience for manufacturers and distributors across sectors. Choose Lorin Industries as your top choice for all your anodizing needs and unlock the full potential of your projects.

What we did…

Strategy

  • Brand Audit (YC/YBTM)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Media

  • Media Research
  • Media Strategy
  • Print Media
  • Paid Social
  • Organic Social
  • Digital Display Ads

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience
  • Market Research
  • Sale Funnel Evaluation
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Social Media Marketing
  • Digital Display
  • Design 
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • TMBPartners provided additional media opportunities and a comprehensive strategy that reached more customers.
  • TMBPartners Data Optimization services provided information to measure campaign performance and provide optimization opportunities which lead to increased performance.
  • Ad group segmentation and relevant copy creation led to higher relevance and quality scores which produced lower cost per click rates.
  • Regular campaign adjustments and updates improved performance.
  • On-going campaign keywords adjustments lead to continual increases in lead generation.

See more work.

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